We’ve all seen an AirBnB hotel before, however, The Pink Lizzie is becoming a town staple in Memphis. The Pink Lizzie Hotel offers guests a comfortable place to unwind from or kick off a long day. Inspired by one of Memphis’ oldest ghost stories, our hotel is open to both thrill seekers and fans of the paranormal, as well as, everyday tourists in need of a place to snooze. We allow guests to appreciate the ghostly aspect from a distance, yet they can “experience” it if they choose to.
Target Audience
Men and women, 21+
Memphis tourists
Those interested in trying and discovering something new
Fans of paranormal or ghosts in general
Deliverables
Brand Identity
Exterior Signage
Experiential
Packaging
Advertising
Brand Identity Elements
Logo
Backstory
Hotel Design Elements
Experiential
Advertising
